In this article, I’ll show you in a few easy steps how to make your Google Analytics compliant with the California Consumer Privacy Act (CCPA).
Google Analytics is one of the most popular analytics tools. It’s used by about 30 million websites, and it helps you track your site’s traffic, performance, users’ behavior, and much more.
It also collects personal data from your visitors, which can get you in trouble if you don’t meet CCPA compliance.
What is CCPA?
The California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and stipulates how all businesses worldwide are permitted to handle and use the personal info of California residents.
Who Should be CCPA Compliant?
If your business meets these conditions, you have to comply with the law:
- Your annual gross revenue is $25 million or more
- 50% or more of your annual revenue is from selling California consumer personal information
- You buy, receive, or sell the personal information of 50,000 or more California consumers, devices, or households
What happens if you don’t comply with CCPA?
If you’re found violating the law, you could face penalties of up to $7,500 per violation per individual.
If a user files a lawsuit, fines can range between $100 to $750 per consumer per incident, or the actual damage (whichever is greater).
As you can see, it’s important to make your Google Analytics comply with the CCPA.
How to Make Google Analytics CCPA Compliant?
Follow these three simple steps to comply your Google Analytics with the CCPA.
Step 1: Install MonsterInsights, which fulfills your needs with its EU Compliance addon.
You need MonsterInsights’ Plus License to get the EU Compliance addon. Purchase this license and then activate the plugin.
Next, go to Insights » Addons » EU Compliance. Install and activate the addon.
After activating the addon, go to Insights » Settings » Engagement and scroll down to EU Compliance.
Here you can change settings and disable different tracking features in Google Analytics to comply with the CCPA.
Step 2: Create an Opt-Out Consent Box
As CCPA rights say users can opt-out from websites sharing their data with third parties, the next thing you need to do is create an opt-out consent box.
One of the easiest ways to creating an opt-out consent box is to use free WordPress plugins like CookieBot or Cookie Notice. Both these plugins offer a built-in option to set up an opt-out consent box, and they easily integrate with MonsterInsights as well.
For instance, CookieBot scans your site and creates a cookie declaration link that you can use on your website. It also creates a Do Not Sell My Personal Information document that you can link to make sure you comply with CCPA requirements.
You should inform your visitors that your website uses Google Analytics. You also need to be transparent and describe what personal information Google Analytics collects about your visitors. You’ll have to explain the purpose of the data you collect, how you use it, and if it’s shared with any third party.