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  • How To Improve Google Ranking For Competitive Keywords?
June 12, 2018

Hey, Let me tell you one thing that SEO industry is tough at present. Its mine personal experience and i know it by my heart. Even if you show up high rank on Google for a Competitive Keyword still you will fear to maintain it up on high rank. When you're having your competitive keyword on let's say fourth, you will surely think to have your competitive keyword top and you will look for more things to be done to get it on top.

Improve Rankings For Competitive Keywords

Now, Just imagine for a moment that you’ve finally dominated the top spot. Your traffic is in huge amount. Basically, you attract 33% of all search traffic. Not only that, you become ten times more better than your competitors in terms of credibility, conversions, and sales which is the ultimate goal for a blogger. May be, you’re saying to yourself that increasing your ranking is impossible.

Let me clear you one thing It is POSSIBLE to rank up your position for a high volume keyword. Just follow these strategies to rank high up in Google with complete dedication, and consistency.

Know Your Search Ranking

First of all, you have to see where you're site is currently ranks. To search for your ranking, simply type your keyword into Google’s search box and look for your post. 

Look Variations Of Your Competitive Keywords

The second step is to look for variations of your competitive keyword. Your keyword is not the only thing to focus on. To boost up higher ranking in google you need to find more keywords. As because keywords variations is an essential to boost up ranking of your Competitive keyword.

Latent Semantic Indexing (LSI) Keywords

What are LSI keywords?

Latent Semantic Indexing keywords are those keywords which are semantically related to your competitive keyword.

For Example, I have search for "Google" into Google. Just Simply scroll down and look 'Search related to'

How do LSI keywords help for SEO?

LSI keywords helps you to state your keyword in other ways. They helps to avoid keyword stuffing semantically related terms make your content more understandable and naturally flowing. It will surely help you to rank up higher because now google will relate your context of your post which will surely help you to rank high on competitive keywords.

Long Tail Keywords

What is Long Tail Keywords ?

Long Tail Keywords refers to those keywords which consists of 3 or more words. Long-tail keywords can easily increase your ranking high on Google because they’re less competitive which, of course, explains why they’re good to integrate with your keyword.

But, they don’t have a lot of monthly searches, they’re commonly used by people who are close to making a purchase. This means that you enjoy targeted traffic and leads on top of the ranking.

When you type a search term in Google, it suggests or predicts possible search terms that you might be interested in. Google suggest is a gold mine for long-tail keyword variations which you must use with your competitive keyword.

And a paid strategy to look for long-tail keywords is to use a popular long-tail keyword research tool called SEMrush.

Now, Integrate your LSI and long-tail keywords in your introduction, H2 tags, images alt text, and basically anywhere applicable. Make sure that you do it in a very natural way.

Make Relevant Keyword Article for Cornerstone Article

What is Cornerstone Article ?

Cornerstone article refers to any content that performs well and have some relevant topics. In this case, your cornerstone content is the one that already ranks well.

To make that content rank higher on Google keyword ranking, link similar topics to that particular content. If you don’t have one yet, start tackling different angles of your topic to establish relevance.

The upper part right below the apex represents your performing post while the base represents all other similar topics that point to your main keyword article. As you create relevant topics, optimize them for keyword variations such as your LSI and long-tail terms.

On-Page Page SEO Optimized

On-page SEO refers to all improvements you can make on your blog to rank higher. You must Optimize your content with Title, Site Speed, Meta Description and Image SEO according to your Competitive Keyword.

Good Links Building Strategy

Links Building remain to be one of the greatest factors that influence your Google keyword ranking. So don’t miss them. They boost your authority and status in the eyes of Google. In fact, a Google study that was done recently revealed that the power of links has become more important than ever.

If you want success, be friendly to solid link building strategies. Focus on the quality of the links you’re getting instead of quantity. This should be your basis for building a strong backlink profile for your Competitive keyword article.

Do Guest Blogging

Guest Blogging is also a powerful strategy to have a high Google rank with competitive keywords. Reach out to other bloggers in your niche to distribute your content as much as possible. This is where you’ll need to have guest blogging.

Whether or not the blogs you guest post on gives you SEO link juice (if they’re dofollow), guest posting still naturally attracts backlinks from authoritative and trusted blogs given that your content was nicely written.

Be very selective in choosing the sites you guest post on. Start searching on Google using the search string your topic “guest post” as i have shown in picture below.

Essentially, Target blogs which have:

  1. A Good amount of traffic.
  2. Content relevant to your blog.
  3. Good domain Authority.
  4. Massive engagement like, comments and shares.
  5. Real Social Media followers.

Go for Detail on Competitive Keywords Content

Do you know that longer content helps you to perform better in terms of Google keyword ranking and conversions? Whether you write content for your guest post or improve your currently ranking post, always go for detail on keywords content. Your target word count should be more than 1,200 words.

The higher your word count, you get better chances of tackling the various topics. At the same time, you’ll be able to naturally incorporate keyword variations too. Also, Keep this in mind that quality matters more than quantity. Don’t add fluff to your article for the sake of meeting a higher word count which will not help to have social share people will disappointment. Long cheap content does nothing but decrease your engagement and eventually your ranking.

Social Media Sharing, Get Social Signals

Well, getting backlinks is another good source is from Social Media Sharing. First, make sure that you are present on social media platforms where audiences in your niche are easily found. And most importantly, Don’t just create profiles; link your blog to them. Share your content on all platforms to have a regular visit from people to your blog which will help you reach high rank on competitive keywords. Make more reach by using relevant hashtags that also include your keywords.

So, Hoping you have got know more detailed information today. Hope you enjoyed the post hoping for a response in comment section.

How To Improve Google Ranking For Competitive Keywords?
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Manish Sharma

I am an affiliate marketer & a blogger. I started my blogging career in 2015, and never looked back.

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  1. I’ve been a content marketer for about 6 years and, I think that the changes to Google’s algorithms in recent years are all about making the resulting content as relevant to what someone searches as possible. This is why keyword stuffing won’t work wonders anymore.

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